Xiaomi has announced officially that it has opened its first official Mi Store in the Arctic Circle. The newly-opened Mi Store is located in the Russian city of Murmansk and is the company’s northernmost offline retail point in the world. The company announced the news through a blog post on October 23. The store, located in Murmansk Mall, has an area of over 80 square meters that provides the company’s latest lineup of smartphones and other smart hardware.
The Chinese smartphone maker has over 150 official points of sale in Russia, and the new store adds another number into the fleet. According to Xiaomi, the store in Arctic Circle joins a fleet of 151 official points of sale in Russia under the Preferred Partner Program.
Xiaomi Has Plans to Open More Stores in Russia
Xiaomi has indicated that it will open some 60 exclusive Xiaomi stores in Russia in the coming years. This decision comes after the company signed a new partnership with Inventive Retail. Yu Man, Head of Russia and CIS, Xiaomi said in a statement, “We are so excited and thankful to our partner for an amazing opportunity to make this dramatic northbound move. Xiaomi’s chain of offline stores in Russia now covers 10 timezones, and my heart fills with happiness when I see more and more Mi Fans and consumers get closer to innovations we provide.”
As per Xiaomi, the company’s Murmansk retail point has become one of the most loved shopping venues among local residents. Also, according to a survey by Online Market Intelligence, Xiaomi ranks 7th on the list of Russia’s Most Loved Brands this year, ie., 2020. The smartphone brand has moved one position higher from last year.
Till September-end this year, Xiaomi has more than 700 offline Mi Stores in overseas markets other than India. In India, the Chinese technology giant has over 11,000 official points of sale.