Recently, Chinese electronics company Xiaomi has launched its new e-commerce platform dubbed MI Commerce in India. This new service from Xiaomi amid countrywide lockdown lets customers buy its products from local Xiaomi stores and partners. Customers will be able to locate the nearest Xiaomi stores or partners based on their GPS location. Next, customers can choose the store among the list to buy their favorite products.
Quite like last week’s Shop app from Shopify, MI Commerce, though available as a web app at local.mi.com, also lets the local retailers showcase their Xiaomi products available in their store. Buyers can browse smartphones, TVs, electric lamps, and a range of other products on the platform.
“Mi Commerce is a specially designed platform to cater to the needs of our offline retail partners in the current Covid-19 scenario, and it is Xiaomi’s first step towards a longer-term omnichannel strategy,” Muralikrishnan B, chief operating officer of Xiaomi India, said in a statement.
MI Commerce aims to boost the Xiaomi’s sales in India which are hampered and suffering due to lockdown. India is the company’s biggest market outside of China and the world’s second-largest smartphone market. According to research firm Counterpoint, Xiaomi came across with zero sales of smartphones in April during a nationwide lockdown.
How to Use MI Commerce to Connect With Local Stores?
As said earlier, Xiaomi’s new e-commerce service is available as a web app at local.mi.com but they also have a WhatsApp Business account. You can make use of their web app to connect with local stores in your area or chat with them on WhatsApp at +91 8861826286 to explore Xiaomi products available in their stock. Once you place an order, the local store/shop will deliver it to you. The best thing is, the facility of cash on delivery is available to you. You can pay during the delivery of the product.
This initiative will be very helpful in maintaining social distancing amid this COVID-19 pandemic by skipping the process of standing in queues at MI Stores and shops.