Creating a website to establish an online presence of a company is only the first step. It is crucial that search engines identify your website and rank it among the top search results. You need to implement different SEO strategies that’ll drive high website traffic.
Link-building or getting quality backlinks is one such effective strategy that you should implement. According to reports, nearly half (51%) of marketers noticed positive results of general link-building within three months. 92% of marketers believe that link-building will remain one of the parameters of search engine ranking in the next five years.
It won’t be wrong to say that getting quality backlinks will deliver your business desired results.
Despite that, merely 2.2% of the content published on the internet gets links from multiple sites. So, how can your site be a part of it? Read on to find out!
What Are Backlinks?
Backlinks, also known as inbound links, come from other websites (of similar niche) to yours. As long as you get quality and authoritative links from different sources, they are counted as backlinks. These are one of the crucial ranking factors of almost every search engine, including Google, and help improve your site’s authority.
Nevertheless, it is important that the sites you connect with are authentic and not spam.
How To Get Quality Backlinks?
Link-building is one of the challenging strategies to implement, yet the following ways can help.
- Focus On Guest Blogging
Guest blogging allows you to post your content on other websites of similar niches as your business. The bloggers who accept the guest blogs generally charge for the same and link back to your domain in exchange.
How you pitch the website owner or blogger plays a crucial role here. That’s why many businesses opt for blogger outreach service to pitch the clients and connect with high-quality websites. The service providers also help you with content writing and infusing your website’s link with the content in a natural way.
- Try Niche Edits
Another option is to try niche edits or link insertions. Here, you connect with the blogger or website to add only your link to their already published articles. It helps you save time and effort in writing an entire blog.
Nevertheless, the sites you connect with for niche edits must be relevant to your work. Otherwise, it will lead to keyword stuffing, affecting your SEO results.
- Broken Link-building
Yes, broken link-building still works and provides effective results. Here, you use dead web pages with backlinks using content explorer tools. Pitch the site about updating its content to make the webpage live again and build relatable links.
It is important that the content published is of high quality and valuable for the target audience as well as the site’s owner. Yet, broken link-building might get complicated, so it is better to seek help from professionals to get effective results.
To Sum It All Up These are some ways in which you can get quality backlinks and improve the traffic and visibility of your website. Bear in mind that these are not brand new strategies, but they do provide effective results. However, you have to be patient to observe its effectiveness.