Since this year’s holiday shopping is starting earlier than usual, retailers have now started promoting their discounts online. In view of this, Google is offering more ways for both shoppers and retailers in the U.S. to make the most out of this holiday season. As the search engine giant is making it easier for shoppers to find the best deals from various sellers, it is also helping retailers to capture increased holiday demand by making it easier and faster to apply for product promotions. Google is providing new tools for retailers to boost their visibility to new customers and uncover meaningful insights.
As Google is helping both the parties — the resellers and the customers — we will brief you about what the tech giant is offering this holiday season. However, the company is making these new features available to customers and businesses in the United States only.
Help Retailers Maximize Exposure and Track
Google is making promotions available to all U.S. retailers and is also proving faster approval times for the promotions during this holiday season. This will help retailers maximize exposure of their deals and better react to shopper demand. One significant change that Google is doing to increase the visibility of the products is — adding promotions to more surfaces across Google.
“We’re also expanding our promotions to more surfaces across Google. Products on promotion will now have an annotation when they appear on both free listings and ads in the Shopping tab, Google Images (mobile-only), and local inventory ads on Search,” said Bill Ready, President, Commerce (Google). It will not make shoppers see promotions in more places on Google, like Search, Images, Shopping, etc.
Earlier this year, Google had announced that retailers can now list their products on Google for free around the world. But now, the company has said that verified retail merchants in the U.S. can now directly add the links of their Business Profile to their online store. In addition, Google provides tools like Performance Planner to help retailers plan their budgets effectively, and now it is bringing auction insights next month.
New Features on Google Shopping for Shoppers
To help U.S. shoppers take advantage of the best deals, Google has added new features to Google Shopping. These include price insights, price comparison, and price tracking features on the product page. The shopping tab now lets shoppers compare prices across the web and show the best deal available for them. From here, shoppers can also view various price, purchase, and shipping options from a range of stores, with both online and local options.