This year, due to the ongoing virus pandemic, all offline marketplaces and shopping centers remained closed. As a result, more people have turned towards online shopping and it has become more popular now than ever, and Google has also come to play a major role in this. Google Shopping is among the ones to bring new features for shoppers to make it easier for them to find their favorite products. Now, it has just launched a new virtual try-on feature that lets users try on makeup products virtually before buying them. For this, the tech giant has partnered with ModiFace and Perfect Corp, the developer of YouCam.
Similar to the filters in Snapchat and Instagram, Google Shopping has now launched an AR-powered cosmetics try-on experience on Google Search. The web search giant is working in partnership with top cosmetics brands like L’Oréal, MAC Cosmetics, Estée Lauder, Black Opal, and Charlotte Tilbury to allow shoppers to try on the makeup shades with various skin tones. It even lets them try on themselves using their front camera and see how the shade would look on them.
Google Shopping Try It On Feature, Availability
This new innovative process will help customers find and choose the best make-up product for their skin tone by trying it beforehand, virtually. When customers search for makeup products, say a lipstick or eyeshadow product, like L’Oreal’s Infallible Paints Metallic Eyeshadow, they can virtually try it out and see what it looks like on a range of skin tones. They can also compare the shades and textures and find the right products of their choice.
Using the Google app on your smartphone, you can now virtually try makeup products from within the app. For example, when you search for a specific lipstick or eyeshadow, you can now see what it looks like on a range of skin tones. Starting December 17, this feature is already available in the Google app for brands including L’Oreal Paris, Black Opal, MAC Cosmetics, Charlotte Tilbury, and more.