Home Internet Launching an app on Android? Here’s what you need to do

Launching an app on Android? Here’s what you need to do

Today we use an app for just about everything. From ordering food and checking the weather to booking holidays, there is an app for it all.

Indeed, it is estimated that there are currently around 2.7million different apps available in the Google Play store.

New Android apps are entering this busy marketplace all the time. But there is plenty to consider before creating and launching an app.

Let’s take a look at the best practices in setting up a new app.

If you are planning on entering the mobile gaming market on Android there are several fundamental steps you need to take.

Optimise graphics for Android

The games at an online casino can be covered smartly by an app. The latest developments in online gaming tie in expertly with smartphone resources. Nowadays, the visuals and resolution of new games are often optimised for mobile devices such as androids. This is essential for ongoing success.


Researching the market you are planning to enter is integral work to do before launching an app.  You will need to understand how to make your app stand out in such a competitive environment. To do this it makes sense to carefully evaluate what other apps are doing.

By getting to know the most successful apps in your field you can take time to evaluate what they are doing right and where they fall short.

By reading customer reviews and feedback plus industry insider publications you can discover different ways you can make your app different and more marketable.


Successful ventures in all areas of business begin with clear aims and ambitions and try not to deviate too far from those goals. If you are attempting to launch a new app you will need to define what a successful launch will look like.

Various analytical and statistical data will help in assessing whether your aims are secured or not. For example, you may want to look at what your active install rate is after your launch. This is the number of users who install your app and retain it then become active users.

It is useful to remember that the first month of an app being live is usually the busiest. This is especially the case with free apps. After then the active user rates tend to level off slightly.

Another valuable benchmark of a successful app can be calculated through app store ratings. Aiming to achieve an average rating of over 4 out of 5 on the app store will be a valuable signpost of your aps quality and active user rate.

An App Success Story

When the popular app Instagram launched, it identified key influencers and tech advisors who could sure up success. This was a smart move. Within a short amount of time, it had a growing list of active users.

If you are looking to launch an app in a specific industry such as the gaming market, it makes sense to target leading figures. A persuasive pitch that can appeal to specific individuals who could help promote and market the app is of huge benefit.

Always remember to highlight what marks your app as being different to the rest of the field and how it can help with a specific problem that has not been addressed by competitors.

Pricing and Monetizing

Careful consideration of how to price your app should be looked into at the first available opportunity.

Different purchasing formats including free, subscription basis, price for initial download and also a series of subsequent in-app purchases are all possible. Each of the options will have a different impact on how the app interacts with its user base.

Targeting a specific audience is needed before deciding on which model works best. While the most successful apps usually take a free or ‘freemium’ approach to build up a base before the initial sale, this may not be suitable if your app is in a particularly specialized niche.

For example, if your app helps users with a particular problem or issue, it may be better to have a paid-for download or subscription model to ensure revenue.

As always, take the time to consider what other apps in the marketplace are doing. Ask yourself whether your app can offer value in comparison. 

Launching on Google Play

Once you have created your app you can launch it on the Google Play store. Make sure you take the time to acknowledge the payment options – free or paid, as outlined above – and also the legalities for export.

The app can then be guided through every aspect of the launch. You will need to provide details on your app’s content and information for the store’s listing. Guides on how you can manage pre-release testing and promotions to build up a buzz will also be available. Android APKs (Android application package) files will be managed by Google. Once you have named them carefully, they can be optimized for a number of different devices. A seamless launch of your new app can then be made.


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