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5 Steps to Building a Successful SaaS Product

SaaS (Software-as-a-Service) is one of the fastest-growing markets. The industry is expected to reach $144 billion in 2022, although, in 2019, its annual turnover did not exceed $95 billion. In this article, we will look at different ways of building software as a service.

5 Steps to Building a Successful SaaS Product

What is SaaS? Building Software as a Service

SaaS is an abbreviation for Software-as-a-Service. Building a SaaS product means building a cloud computing model that allows customers to access software application services over the internet at a fixed price or on a monthly basis. The SaaS model gives customers the option to pay for services and access software hosted in the cloud, unlike the traditional software licensing model.

What is a SaaS product?

SaaS products are software applications that are available on-demand and can be accessed through a web browser. Customers do not need to have any hardware or other resources to access a SaaS product.

How to Build a SaaS Product in 5 Easy Steps

Let’s take a look at five simple steps to building a SaaS product.

Market Research

Before you start building your SaaS platform, you need to assess your market potential. Detailed market analysis is essential for successful product development. The questions you need to ask are:

  • Who are your target customers?
  • What is their number one request?
  • Which unique/essential feature are they looking for?
  • Who is your competition?
  • Which business model does your competition use?

This will help you understand your product’s market position and the competition you face after your product launches. This is the first step in building SaaS products.

Create a Business Plan

A business plan is a detailed, structured plan that outlines the financial and operational goals you want to achieve when you launch your SaaS product. To better understand how to build SaaS products, there are some important points to note.

Let’s take a quick look at them:

1. Monetization Strategy (Pricing model)

This is a way to profit from the value of your SaaS product. Pricing models have a direct impact on how you build your product, so it’s important to establish them early.

2. Freemium

In this monetization model, SaaS products offer only limited functionality for free. Users can upgrade to the Pro plan to take advantage of more features.

3. Flat rate

This pricing strategy is the most popular. We can offer one set of functions at a fixed price.

Define SaaS Requirements

Once you have a well-defined product idea and plan, the next step required to build SaaS software is to determine the technical and functional requirements of the software you are creating.

While SaaS applications have many features, there are some that are essential to the success of the product. To highlight the core functionality of your SaaS product, you need to document all your requirements and capabilities. Some important features that all SaaS products need include:

  • Multi-tenant architecture
  • Data and application security
  • Frontend UI/UX design
  • Backend data management
  • Integration with third parties
  • User monitoring and analysis

Create an MVP for Your SaaS Product

The goal of an MVP is to spend as little time and money as possible to test the concept and see if users are willing to pay for it. You can create an MVP on your own or with the help of an outsourcing company.

The minimal viable product is a simplified version of the SaaS product. It has the minimum functionality you can use to create a functional product. A minimal viable product (or MVP) is a version of a SaaS product you provide to potential customers to measure their response to ideas.

MVP development is an important step in SaaS product development. It helps you validate your product ideas and collect market feedback. With a successful MVP launch, you can modify and extend your SaaS product. You can start planning the next iteration of the MVP and add features while it is in progress.

Search for SaaS Developers

Building cloud applications in today’s digitally changing environment is challenging. The SaaS platform has many key benefits, including regular updates, feature integration, and support.

It may be wise to hire a team of SaaS developers who have long-term experience and readiness in product maintenance and development.

Outsourcing companies can offer tailored advice and industry insights to your business.


Building software as a service is very beneficial. The industry is expected to grow at an alarming rate over the years.

However, to take full advantage of this potential, you should consider all your decisions and collect as much information as possible.

If you can create a product/service that solves a problem and people are willing to pay for it, you can start a business and establish a presence in the most competitive markets.

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